While we know that digital marketing is one of the most important tools today to publicize a product or service for coaches, consultants, therapists or people who want to be public figures has become the vital tool to develop their draft.

We know perfectly well that social networks give us many tools and strategies that perfectly match projects in this market sector since these allow them to have an impact on many audiences, interact with them, and keep them present and continuously growing their communities.

Unfortunately, the excessive use of information that circulates today confuses us and takes us out of the approach wanting to take us by an easy way making us believe that for any coach, therapist or consultant to sell it is very easy and simple doing a few steps, automating the work you get on sale and success.

It is worth mentioning that I am not against automation unless you want to sell a product if what you want to sell is a training program, sessions, consulting, training, courses, etc ... it is not the best alternative; it is that is why failures and frustration come.

I am going to tell you what are these 5 ERRORS that Coaches and Consultants make and that will help you take a look at your project and get out of the hole to start climbing towards your success.

1. - Focus

When we talk about the approach we divide it into 2 parts:

FOCUS ON YOUR SERVICE. Many times it is there that the problem of the success of some coaches or consultants lies, they have no defined service. Defining your service is being able to say what do you do?, What do you solve ?, How do I achieve it? And how do I contact you? This point is determined using a simple presentation or a homemade video recorded with your cell phone, which you will use to promote yourself in all your social networks or to send by messages, by email, etc. Once this point is defined, we focus on the process.

FOCUS ON MARKETING AND SALES. Many times we waste excessive time perfecting our entire launch thinking of having a website, a professional photo and video camera, a personal image coach, a suitable wardrobe, etc. when we must focus on the strategies we will use to make you known and How are we going to sell ourselves? At this point, our marketing will be focused on social networks and we will use them for our launch.


2. - Do Not Have a List of Contacts.

The biggest mistake, how do you want to sell if you don't have a list of potential customers? The question you have to ask is where will you get that contact list? It is as simple as starting to write down in an Excel sheet the names and data of all the people who ask us for reports, in this way we have better control of our clients. Do you want to grow the contact list?

Grab your cell phone and start dialing all those contacts that you think you can call and offer your services, then go to each of your social networks and you will see that your contact list is growing soon and you start generating more people interested in you. Always remember to write down all new contacts that request reports.

3. - Sell To Sell.

This is usually one of the strongest mistakes made today, with so much advance of platforms and tools that help you be more efficient…. It begins to lose contact with customers and everything becomes automated. When it comes to selling product info, a product itself, the automation process is the best option, but if what you want to sell is a course, a training, a session, direct contact is the success of your closures.

In social networks it is not enough that you put the post of your course and put an excellent paid advertising campaign, this is a job that has more background and takes work. That is, you must have valuable content publications, have made some live or recorded some videos, this to empathize and create an impact on your audience so that when you put your sales publications people knows about you and what are you doing.

4. - Value Staircase.

It is the way you will put a value on your services or products. One way to empathize and gain a greater audience is to start adding value to your services, that is, start by giving a diagnosis or an evaluation to who wants to know how you are in “x” situation, once the evaluation is done, offer a downloadable material that will help you to continue knowing the subject, then invite a master class at no cost to finally do a 1 to 1 session or a program that contains an estimated number of sessions.

With this ladder of values, ​​you start giving a little of your time and knowledge so that people know you and begin to recommend you.

5. - Do Not Have Economic Control.

It's no use having a very successful work schedule, many paid sessions if you don't know how to control your finances. Many times we come across that coaches, therapists or consultants want to charge "x" amount for their work and are not able to invest in themselves. The suggestion is very simple, make a list of business expenses, personal expenses, place all income including variables and determine the investment to be made to have a budget to continue scaling the business.

Actually, if I put you to see things coldly, it is nothing of the other world, but they are aspects that we stop seeing because we focus on SALE, in the recognition of people, in hard work to have a better presence and we forget things As simple as you are.

If you focus on it, you will surely never fall for these mistakes.